1 year ago

Case Study

East West Coffee Roasters – Case Study

September 10, 2021

Author:

Tiger Oceania

PROBLEM

LOW QUALITY AT SELF-SERVICE PETROL STATIONS

MARKET SEGMENT

PETROL STATIONS

OUTCOME

QUALITY AND CONSISTENCY AT CUSTOMER SITES

East West Coffee Roasters was founded by Abdul Aided in Melbourne Australia. The vision behind East West was to supply the West with the best East African coffees. Coming from an East African heritage, it was part of culture to be hospitable.


When a guest enters their homes, the first thing they would do is offer them a cup of tea or coffee. Abdul wanted to bring his culture to the west and what better way to do it than exporting their own produce. They began with the birthplace of coffee, Ethiopia and established great relationships with farmers throughout these regions and gained exclusivity of their crop. Fast-forward to 2018, Abdul realised that to accomplish a well-balanced cup, they needed to expand their offering and add coffees from different altitudes and different continents to our catalogue and blends.


Now, East West supply to over 200 locations throughout Australia and New Zealand with their sourced blends. What started with an idea to bring East African culture and produce to the west has expanded rapidly and will continue to expand.

PROBLEM

In 2019, East West set out to change the Petrol-station coffee sector. “The perception in Australia and New Zealand of a cup of coffee purchased from a 7-11 or BP was that it was of less quality than the same cup purchased from a café. Although it was a massive task this is what we set out to change. We identified many issues in Australia and New Zealand, for instance in New Zealand there is a massive push for “barista made coffee” but many of the people behind the counter who are so called “Barista’s” have had no barista training. Overheated milk, under extracted shots and ultimately a bad cup of coffee is what the customer is left with.


We began to ponder what we could introduce into this sector which would not eliminate the barista but rather assist the barista and reduce any room for error. After month and months of deliberation we came across the Eversys cameo and we were over the moon. The cameo ticked all the boxes for us, and we couldn’t wait to get our hands on one.”

WHY DID YOU CHOOSE THE EVERSYS CAMEO AS YOUR SOLUTION?

The first thing we fell in-love with was the 1.5 step. The machine would froth and aerate the milk to your desired temperature, all the baristas must do is place the jug underneath the
steam arm and the machine would do the rest, eliminating any room for error by the barista.


The Cameo has a recipe configuration (ETC configuration) which is like dosage and yield in a traditional machine. We entered our desired dosage (cake thickness) and the machine found the perfect yield for us – all by itself. It didn’t stop there, the ever-foam steam arm allowed us to use alternative milks such as soy and almond. We had finally found what we were searching for. The built-in telemetry in the Cameo was a game changer for us. Data is key for any growth in any business, especially in hospitality. The

telemetry gave us the ability to pull data such as what are our peak times, our most sold beverages, and other key factors such as when the machine was last cleaned. We could then act upon these results and make changes where necessary.



We have now been working with Eversys machinery for just over 12 months and couldn’t
be happier. Although the pandemic made it difficult for us, we managed to install 15 machines and expect to double that number in Some of the improvements we discovered were consistency, efficiency and overall productivity increased dramatically and we also received great feedback from our regular customers on espresso flavours and all milk-based coffee’s

To See the full case study in detail. please download the PDF version here

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EVERSYS OCEANIA OFFICIAL DISTRIBUTOR

Thomas McNeish
Key Account Business Manager - Oceania

Coming on board in “The Year of the Tiger” ,2022, I look forward to the challenges that my new role has to offer.


In an industry which I have enjoyed previously as a business development executive, experiencing many achievements along the way, I cannot wait to contribute to the success of my new employer, Tiger Oceania .


After working for several years with a direct competitor, I have full understanding of where the commercial coffee machine market is going.


I have no doubt, joining Tiger Oceania Oceania is a smart move on my part and having a newly created role that includes making informed decisions for key accounts that will heavily rely on my knowledge-based experience is a perfectly timed investment for Tiger Oceania .


Also, working with a highly motivated team of professionals that aspire to grow the business model for the betterment of coffee quality and consistency in store, I relish the opportunity to contribute to a “What’s in the cup that counts” philosophy.

 

The opportunity for Thomas to nurture current Key Accounts as well as attract new ones in Tiger Oceania Oceania is crucial to the new sales focus within the organization.


The opportunity arose for Tiger Oceania to utilize the 15 plus years of skills and experience that includes logistics and operational management as well as supply and tendering negotiations in the highly completive area of commercial operations including restaurants, quick service restaurants (QSR), convenience and hospitality sectors.


Thomas will now play a key role in providing the Sales organization with the relationship and contact experience required to understand and manage the complexities of each corporate client utilizing the technology, data and overall support that Tiger Oceania offers.


Being a part of a newly created Sales team, Thomas provides Tiger Oceania with some extraordinary connections to offer best in class solutions to our key accounts and potential clients over the following years.

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