1 year ago

Case Study

MUZZ BUZZ – Case Study

November 11, 2021


Tiger Oceania







MuzzBuzz logo

Whilst Muzz Buzz opened its first coffee shop in 2001 on the Great Eastern Highway, Belmont, Western Australia it was not until 2008 that Tiger Oceania and Eversys were introduced as a product and support solution to the franchise business.

Muzz Buzz was the very first customer for Eversys and Tiger Oceania in Australia.

“When we sold our first Eversys machines in Western Australia, Co-Founder of Eversys, Jean-Paul In-Albon came down to Australia to oversee the installation. Being so instrumental in the advent of automation in action, it was so beneficial to have him observe the market and spend a good week together.” George Miller -CEO Tiger Oceania .


Keeping up with technology is a decision between cost versus opportunity.

Muzz Buzz requires a consistent high-level delivery of quality coffee at high speed with little to no downtime for service and maintenance.

Usually, the decision to upgrade comes when technology and innovation have made significant improvements in key performance metrics.

With over 35 Muzz Buzz locations within the Perth metropolitan area, consistency with a fast return on investment was a critical part of the problem-solving process.


The recent release of the new Eversys Enigma series of automated coffee machines that can handle high level volumes at speed were a no brainer for Muzz Buzz upgrade.

The selection process ultimately favoured the Enigma E’4S/Classic which can accommodate up to 350 coffee per hour.

Add to this impressive performance feature, Tiger Oceania s delivery, installation and ease of training continued to meet the needs and expectations as did the continual follow up maintenance and service.

3 new Enigma E’4S/Classic machines already installed in Malaga, South Lake and Mandurah with other locations to follow soon.


“Being purely a drive thru coffee business, at muzz buzz our customers have a very high expectation on quality, flavour and speedy service. Our new eversys enigma upgrade of equipment delivers on all levels. We are extremely happy with our new eversys enigma”

Graham Booth – Muzz Buzz Manager Malaga Drive Through

To See the full case study in detail. please download the PDF version here

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Thomas McNeish
Key Account Business Manager - Oceania

Coming on board in “The Year of the Tiger” ,2022, I look forward to the challenges that my new role has to offer.

In an industry which I have enjoyed previously as a business development executive, experiencing many achievements along the way, I cannot wait to contribute to the success of my new employer, Tiger Oceania .

After working for several years with a direct competitor, I have full understanding of where the commercial coffee machine market is going.

I have no doubt, joining Tiger Oceania Oceania is a smart move on my part and having a newly created role that includes making informed decisions for key accounts that will heavily rely on my knowledge-based experience is a perfectly timed investment for Tiger Oceania .

Also, working with a highly motivated team of professionals that aspire to grow the business model for the betterment of coffee quality and consistency in store, I relish the opportunity to contribute to a “What’s in the cup that counts” philosophy.


The opportunity for Thomas to nurture current Key Accounts as well as attract new ones in Tiger Oceania Oceania is crucial to the new sales focus within the organization.

The opportunity arose for Tiger Oceania to utilize the 15 plus years of skills and experience that includes logistics and operational management as well as supply and tendering negotiations in the highly completive area of commercial operations including restaurants, quick service restaurants (QSR), convenience and hospitality sectors.

Thomas will now play a key role in providing the Sales organization with the relationship and contact experience required to understand and manage the complexities of each corporate client utilizing the technology, data and overall support that Tiger Oceania offers.

Being a part of a newly created Sales team, Thomas provides Tiger Oceania with some extraordinary connections to offer best in class solutions to our key accounts and potential clients over the following years.

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